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In the research conducted we have incorporated theories, principles and concepts. With the usage of social media also ties into education attainment, social class and socioeconomic status. This is known as the Diversity Concept (Intro to the Pysch of Diversity).

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The Knowledge Gap Theory is based on the quality of interpersonal relationships with other people throughout a social system, this is the study of access to mass media through certain populations through Mass Communication. 

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The Postmodernism Principle is how a society has progressed over the years, this also includes the growth of social media and usage amongst social groups. 

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